This blog post was featured in the Huffington Post on September 07, 2016.

Many hope that Trump will lose the election and disappear from the national  stage. Good riddance.

Good luck. He will not.

He will not be like any other candidate that lost the election and removed himself from the scene like McCain, Romney, Gore , and all others in the same situation. Not Trump.

He knows the business value of a brand. And in his case a brand is not necessarily built with a good reputation. It can be with a bad reputation as well. It’s name recognition that builds his brand,  and that counts for a lot. A lot of money.

He turns failures around to sound like success. His companies went  bankrupt more than once; instead of admitting defeat he boasts about how much money he made out of bankruptcy. He lost millions owning the Plaza hotel in New York. He claims it was a run-away success.

Is the guy for real? Yes, he is. He believes in his own legend.

Trump’s  style is familiar to me,  the narcissistic, self-glorifying style. They cannot be wrong. They are seldom right, but never in doubt.

After losing the election, Trump will be around for a long time capitalizing on his name: the former presidential candidate, the one that mobilized more republicans than ever in history.  (Whether that is true or not it won’t stop him from saying that.) He might claim the elections were rigged. (Whether that is true or not doesn’t preoccupy him either. Truth is not his guiding principle. Name recognition is). He will make a defeat sound like a victory. And in the process sell his brand for heavy money.

In growing organizations leaders shape the country. In declining systems the people deserve the leaders they get. Trump phenomena is a manifestation of the state of disintegration of the US society. I cannot imagine Trump would have got even to first phase of being a candidate in the 1950’s. No chance.

It is a sad state of affairs and getting worse.

Just thinking,

Ichak Kalderon  Adizes