Motivating Employees

In many companies, the expectation is for workers to go to work, don’t ask questions, and to work efficiently. The workers do not see the result of their efforts or interact with the customer, which often times caused discontent. In this video, Dr. Adizes discusses a better way, what he calls the terms “Bring the Audience In” – let workers see and feel the clients. In other words, to integrate the market with the production line.