Reasoning is one way of thinking. Feeling is another. You process information (think) both when you reason and when you feel, but it is not the same process. When you feel, your thoughts might be disorganized and may not follow a logical path. When you reason, there is a logic...

Traditional marketing theory promotes the four Ps: Product, Price, Promotion, and Place. I suggest that this definition focuses on what marketing does or how it is carried out, but it does not spell the purpose of marketing, the why. Let me try and use an analogy to deliver th...

Employees are different from volunteers. Volunteers, by definition, do not get paid. They work because they want to. They are motivated. They have a desire to contribute, to be involved. On the other hand, it is assumed that employees must perform, whether motivated or not, be...

In the 1970s I was consulting for the US Agency for International Development on health planning in Ghana. One of the major issues was that a lot of the hospital equipment was not working. Costly equipment donated by well-meaning philanthropic organizations from Europe and the...

Clients are those entitiesfor whom an organization exists to satisfy their needs.Who are those clients?According to the Chicagoschool of economics, led by the Milton Friedman thesis and followed largely byeconomists worldwide, a business organization exists to make profits for...

To have a decision that will be implemented as desired, we need a complete decision. A complete decision is one that answers the five questions that it is imperative to ask. The imperatives are: why, what, how, who, and by when. Leaving one or more imperatives out confuses del...

Many leaders have experienced the frustration when someone consistently refuses to take responsibility.There are many ways to avoid accepting responsibility. The most obvious way is by giving endless excuses or, later, to blame someone else for the wrongdoing.While consulting ...

In my work as a consultant to top management, I come across the same question over and over again: “Doctor Adizes, how do I balance my professional career with my personal life? I am not just a corporate leader, but also a spouse, a parent, and a community member. What do I do...

Business texts and microeconomic theory tells us that the goal of a business enterprise should be profits, measured by return on assets or investment in both the short and the long run. How many companies, however, do you know that make good profits in the short run, but in do...

Loyalty should be recognized. Appreciated. Applauded. But like everything else in life, moderation should be the compass that points toward which direction to take. Too much can be too much. If one is too loyal to his employees, it can be dysfunctional. This can happen when a ...